PPCSpecialists
The offer · Managed Google Ads & Microsoft Ads

Free landing pages
with every ads package.

Sending paid clicks to your homepage is the fastest way to waste a budget. So every managed Google Ads or Microsoft Ads package we run includes dedicated, conversion-built landing pages — designed, written, built and tracked by us, at no extra charge. The number scales with your spend, and they're yours to keep.

What every landing page includesIncluded
  • Built around one intent — one keyword group, one offer, one action
  • Copy written to pass Google's policies first time (including tech-support and health)
  • Fast on mobile — no page-builder bloat, no six-second loads
  • Form, call and WhatsApp paths wired into GA4/GTM conversion tracking
  • Privacy, terms and cookie pages so the ad doesn't get disapproved
  • Hosted with us or dropped into your site — your choice, your asset
01 · How many you get

Scaled to your
monthly ad spend.

Bigger budgets need more intent-matched pages. The allocation below is included in the management fee — nothing on top.

Spending £1–2k / month
1landing page included

One page for your core service or product — the one search that matters most.

Spending £2–5k / month
2landing pages included

Split your two biggest intents so each ad lands on a page built for it.

Spending £5–10k / month
3landing pages included

Service, location or product pages — enough to route every campaign to its own page.

Spending £10k+ / month
∞as many as the account needs

Bespoke management: pages are built and tested as part of the ongoing programme.

Need more than your allocation? Additional landing pages are a flat £50 each. Ad budget is paid to Google or Microsoft directly and is separate from management fees.

02 · Why we include them

Because the page is
half the result.

You can have perfect keywords, tight negatives and the right bid strategy, and still pay twice what you should — because the click lands on a homepage that talks about everything and asks for nothing. Quality Score drops, cost per click rises, conversion rate falls. A dedicated landing page fixes all three at once.

We'd rather build the page than manage an account we know is leaking. That's why it's included rather than sold as an extra: our numbers only look good if yours do.

  • Higher Quality Score — cheaper clicks, better positions
  • Message match from ad to page, so people stay
  • One clear action instead of a menu of options
  • Tracking that reconciles with what your business actually sees
In practiceLive accounts
  • intent-matched landing pages feeding Search and Performance Max — Laptop Repair Specialists
  • themed pages, one per service, keyword-level routing — FixItNerds
  • Policy-compliant pages for a tech-support category most agencies can't get approved — While You Wait Repairs

See the accounts we run →

How it works

From brief to live page
in about a week.

Landing pages are built in the first weeks of a new package and refined as the data comes in.

01

Map the intents

We group your keywords by what the searcher actually wants, and decide which intents earn their own page.

Week 1
02

Write & build

Copy written for the searcher and for Google's policies, built fast and mobile-first, with the form and call paths tracked.

Week 1–2
03

Route the ads

Each ad group points to its page. Quality Score is checked at keyword level, not just campaign level.

Launch
04

Test & refine

Headlines, offers and forms are adjusted against real conversion data every week, as part of the retainer.

Ongoing
Are the landing pages really free?

Yes, within the allocation for your spend band — one, two, three or as many as needed, included in the monthly management fee. Extra pages beyond your allocation are a flat £50 each.

Do I own them?

Yes. They're your pages and your copy. We can host them for you or drop them into your existing site, and they stay with you if you ever leave.

Can you build them on my existing website?

Usually, yes — WordPress, Shopify and most platforms. If your site is too slow or too locked-down to convert, we'll say so and host the pages ourselves instead.

What if my industry has strict ad policies?

That's exactly where a built-for-purpose page matters. We run accounts in categories Google polices hard — tech support, health, finance — and write the pages to pass review first time.

What's the minimum commitment?

Three months on managed packages. Landing pages are built in the first two weeks, so you see them working well inside that window.

Ready when you are

Stop sending clicks
to your homepage.

Book a free PPC audit and we'll show you which searches deserve their own page — and what it would save you per click. No obligation.

Free PPC audit — 2 slots left this quarter