020 8050 5882 · hello@ppc-specialists.com
We plan, build and manage Google Ads campaigns in your own account, with every decision aimed at revenue and cost per acquisition rather than clicks. Senior specialists only. No juniors learning on your budget, no outsourcing, no long lock-ins.
When someone types what you sell into Google, they are closer to buying than any other audience you can reach. The job is not to appear for everything. It is to appear for the searches that turn into customers, at a cost you can afford, and to stop paying for the ones that never will.
We start by mapping keywords to genuine buying intent, cutting broad terms that drain budget, and building a negative-keyword list from your real search-term data. Then we let smart bidding do its job against a clear CPA or ROAS target instead of a vanity click goal.
We check that every conversion is tracked correctly in GA4 and Google Ads before we touch bids. Bad data is the most expensive problem in paid search, and it is where most accounts quietly leak money.
Clean campaign structure, tight ad groups, disciplined negatives and smart bidding aimed at your real profit target. We build in your account so the history and learning always belong to you.
A plain monthly report that shows what we spent, what it returned and what changes come next. No jargon dashboards you never open, no black-box management, no mystery invoices.
We build and manage everything inside your own Google Ads account. You keep full admin access throughout, and if we ever part ways the campaigns, conversion history and audience data stay exactly where they are, with you. It is your business, so it should be your account.
That principle changes how we work. Because we are not protecting a walled garden, we are free to tell you the truth: when a channel is not working, when your budget is too thin to compete, or when a one-off audit and setup would serve you better than a monthly retainer. If you also run Microsoft Ads or sell online through Shopping and Performance Max, we manage those in the same open way.
No signup to run. Built and maintained by our parent agency, so every check is the one we use on client work.
Management is charged separately from your ad spend and scales with budget and complexity. Most UK accounts start from around £150/month for management. We always scope the smallest engagement that can move your numbers rather than selling you more than you need.
There is no hard minimum, but we would usually suggest starting from around £600 to £700/month in ad spend so smart bidding has enough data to learn from. If a smaller budget cannot realistically compete in your market, we will tell you honestly and suggest a better first step.
Traffic starts from day one, but it takes roughly four to eight weeks for smart bidding to learn and for us to cut the wasted spend. Most accounts see cost per acquisition fall and return on ad spend climb within the first 90 days.
Yes, always. We work inside your own Google Ads account and you keep full access. If we stop working together, everything stays with you.
Book a free audit and we'll show you exactly where your Google Ads spend is being wasted, and what it's worth to fix it. No obligation, no sales theatre.