Google Shopping & Performance Max,
where retail revenue lives.
For e-commerce, the product feed is the campaign. We optimise Merchant Center and the feed itself, then build structured Performance Max asset groups with proper audience signals, so Google spends your budget on the products and shoppers that actually return.
Fix the feed
before the bids.
In Shopping and Performance Max, you do not write the ad, the feed does. Google decides which products to show, and for which searches, based on your titles, attributes, images, prices and availability. A messy feed caps your performance no matter how good the bidding is, which is why we start in Merchant Center every time.
We clean product titles so they match how people actually search, fix disapprovals and missing attributes, add correct GTINs and product types, and structure the feed so your best-margin and best-selling lines get the exposure they deserve. Only then do we tune the campaigns around it.
- Merchant Center diagnostics & disapproval fixes
- Product title & attribute optimisation
- GTINs, product types & custom labels
- Feed rules & supplemental feeds
- Best-margin lines prioritised
Every product,
priced to return.
Not one black box.
Several deliberate ones.
Left unmanaged, Performance Max becomes a single opaque campaign that quietly favours the cheapest, easiest conversions, often your existing brand traffic. We break it into asset groups by product theme, feed each with strong audience signals from your first-party data, and set ROAS targets by margin rather than a blanket number.
We also stop your Search, Shopping and Performance Max campaigns cannibalising each other, so budget flows to genuine new demand instead of paying twice for the same customer. For lead-gen accounts we apply the same discipline to landing pages and conversion tracking.
- Asset groups by product theme
- Audience signals from first-party data
- ROAS targets set by product margin
- Search / Shopping / PMax de-duplication
- Brand traffic kept honest
What's the difference between Shopping and Performance Max?
Standard Shopping shows product listings on the search results and Shopping tab, and gives you more direct control. Performance Max uses the same feed but also serves across YouTube, Display, Discover, Gmail and Maps, automating placement and bidding. Most retailers benefit from a considered mix of both.
Do I need a product feed?
Yes. Shopping and Performance Max for retail both run on a product feed in Google Merchant Center. If you sell through Shopify, WooCommerce or a similar platform, we can help set the feed up and keep it healthy.
Why is Performance Max spending on my brand terms?
Left to its own devices, it often will, because brand traffic is the cheapest conversion available. We structure campaigns and use brand exclusions so your budget goes to new customers, not people already searching for you.
Can you improve a feed that keeps getting disapproved?
Yes. Feed disapprovals are one of the most common and costly Shopping problems. We diagnose the cause, fix the underlying data and get your products approved and serving again.
Make Google spend on
the products that pay.
Book a free audit and we'll review your feed, Merchant Center and Performance Max structure, and show you where retail revenue is being left behind. No obligation.